Join our team!

What We Do: At PESI we reach millions of professionals daily, offering them advanced training so that they can help others to achieve hope and healing. Our work has a deeper purpose; one that contributes to improving the quality of life of others. Our mission is to connect knowledge with need; we help clinicians, in the mental health and healthcare fields, throughout the world expand their knowledge through delivering innovative and cutting-edge training that helps them to improve the outcomes of their clients’ lives.

How We Do It: Our people create our success: We listen, and we learn, and we strive to meet or exceed the expectations of our customers, associates, and vendors.

We go direct and assume competence: We expect open, honest, and ethical relationships both internally and externally.

We encourage you to be an entrepreneur: Our associates view their position or area as if it were their own business and make decisions accordingly.

We aim for innovation and creativity: Continuous improvement and falling forward is what facilitates our ability to meet our mission of connecting knowledge with need.

Overview the B2B Sales Team:The PESI B2B Sales Team identifies opportunities to deliver world-class behavioral health, rehab, and healthcare education to organizations and professionals around the world! As an international leader in continuing education, PESI is looking to expand its educational reach by identifying new, as well as scaling existing, business-to-business opportunities. The bounds of this position will only be limited by the entrepreneurial spirit of the successful candidate that accepts the role. Candidates for this position must be team players, possess exceptional drive, be entrepreneurial, love the game of business, and be naturally curious. Our goal is to meet the needs of organizations that want to train groups of their staff at a time and place convenient for them. A successful B2B Sales Manager will embrace working in an environment where building relationships is key.

Things to Know About Our Team:

• PESI headquarters are in Eau Claire, Wisconsin, and we have employees both nationally and internationally. We are open to the right candidate – onsite, hybrid, or remote.
• We are a non-profit energized by business development, relationship building, and closing sales.
• If you are creative and driven by results, our team might be a great fit.
• Thinking on our feet to bring solutions to the event and our team is what fuels us.
• We are life-long learners always looking to sharpen our skills and what we are able to deliver in our events.

What You Will Be Doing: (responsibilities)

• Chase opportunities for campaigns, services, and distribution channels that will lead to an increase B2B business
• Identify and be confident in negotiating agreements with potential customers, and the decision makers within the customer’s organization
• Grow revenue through creative opportunities for our B2B customers
• Develop and cultivate relationships with state and national associations, co-sponsor organizations, industry influencers, and key strategic partners
• Daily phone/e-mail activity is required for generating and following up on leads
• Administrative responsibilities to ensure a high level of customer satisfaction is maintained; including coordinating logistics for live (virtual or in-site) continuing education trainings
• Develop rapport with new customers, and set targets for sales and provide support that will continually improve the relationship
• Complete control and responsibility for servicing/facilitating events sold
• Work internally with multiple departments to ensure that continuing education standards are met, and post-event financials are reported
• Work with internal Business Development and marketing teams on topic knowledge, marketing, and presenter selection
• Complete and maintain accurate sales information and perform reporting functions on an ongoing and timely basis including quotes/pricing and contracts
• Ensure that data is accurately entered and managed within CRM

What You Bring to the Team: (skills and requirements)

• 3- 5 years working experience in a sales metrics driven role
• BS/BA in Marketing or Business Administration or equivalent work experience
• A keen entrepreneurial drive with the ability to act independently with a sense of urgency and the confidence to handle a variety of challenges
• Accountable for individual performance measures
• Exceptional relationship development and management skills
• Excellent communication and time management skills
• Extremely comfortable with cold calling and prospecting
• Excellent problem-solving skills in a challenging and fast paced environment
• Flexibility to be self-motivated but also excel in a team environment
• Ability to manage multiple tasks and prioritize based on revenue opportunities
• Comfortable in taking on administrative tasks in addition to closing revenue-driving deals
• Demonstrated ability in problem solving and negotiation with special emphasis on closing the sale
• Proficiency in MS Office and CRM software (e.g. Hubspot)

What Would Thrill Us:

• Proven experience of demonstrating entrepreneurial spirit, creative mindset, persuasive communication skills and motivation for growth
• Experience working with multiple computer systems
• Knowledge of various webinar delivery platforms, i.e. Zoom
• Involvement and success in a fast-paced, quickly changing environment

Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.

Equal Employment Opportunity
PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

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Who We are and What We’re Looking for:

PESI is a global leader in behavioral health education and publishing. We are committed to empowering professionals to improve the well-being of their clients through education. We’re currently seeking a talented Digital Marketing Strategist to join our team and play a key role in shaping the future of our digital presence

The person in this role will manage a sales-based Email calendar with an entrepreneurial mindset — treating each campaign as if they were the sole owner, driving monthly sales, and growing revenue year over year.

As a Digital Marketing Strategist, you will have the opportunity to drive innovation and competitive advantage by creating and executing cutting-edge digital strategies. You’ll collaborate with a dynamic team of marketers passionate about delivering top-tier digital marketing solutions that enhance customer experience and drive revenue growth.

What You Will Be Doing: (responsibilities)

• Technical SEO & Website Management
• Manage multiple WordPress and Umbraco CMS-powered websites, as well as our custom-built Learning Management System (LMS)
• Conduct in-depth audits and purpose strategies to improve website performance, search engine rankings, and crawlability
• Create clear, actionable statements of work for web development enhancements
• Participate in User Acceptance Testing (UAT) to ensure site improvements align with strategic objectives and meet Statement of Work (SOW) requirements
• Global Consent & Compliance Management
• Oversee global opt-in and consent management configurations using One Trust CMP
• Ensure compliance with global data privacy regulations, including GDPR, CCPA, and CPRA, by implementing and monitoring necessary policies and practices
• Oversee and revise policies, including terms and conditions and privacy notices, to ensure ongoing compliance with changing legal regulations and industry best practices
• Data Analytics
• Set up, configure, and manage multiple Google Analytics accounts, including defining and tracking custom dimensions, events, and goals
• Troubleshoot tagging and ensure data integrity while implementing best practices for analytics and tracking across platforms
• Educate internal teams on Google Analytics best practices, ensuring stakeholders understand how to use the platform for informed decision-making
• Contribute to the design and maintenance of our Big Query data warehouse, ensuring data accessibility, proper organization and data confidence
• Display Ad Management
• Manage Google Ad Manager implementation across PESI’s network of websites
• Develop strategies to enhance ad viewability, boost click-through rates and improve overall ad performance
• Provide internal training on ad trafficking, reporting, and creative best practices for both static and HTML5 ads
• Cross-Channel Operations
• Collaborate with internal teams (social media, search, email) and external partners to ensure cohesive, cross-channel strategies
• Manage tracking pixels (Meta, Pinterest, Google Ads) through Google Tag Manager for performance monitoring and optimization.

Requirements:

• Bachelor's degree in marketing, business, or related field (or equivalent work experience)
• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce and technical SEO
• Strong proficiency in developing and analyzing search engine performance, including hands-on experience with SEO audits and implementation
• Exceptional analytical skills with a proven ability to interpret data and provide actionable insights
• Entrepreneurial mindset with a self-starter attitude, coachable and adaptable to fast-paced environments
• Excellent written and verbal communication skills, with the ability to explain complex strategies to stakeholders.

What would thrill us:

• In-depth knowledge of technical SEO, website architecture and structured data
• Proficiency in using SEO tools such as Google Search Console, Screaming Frog, SEMrush, or Ahrefs
• Experience configuring and deploying assets via Google Tag Manager (GTM)
• Familiarity with Google Analytics, Google Big Query or the Google Marketing platform
• Basic knowledge of HTML, CSS, or JavaScript is a bonus.

Perks of working for us:

• Remote or hybrid
• Generous benefits package
• Incentive plan
• 401(k) with above-market match that immediately vests
• Professional development opportunities and tuition assistance

Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.

Equal Employment Opportunity

PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

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Career Opportunity: Email Marketing Strategist (remote or in-office)

Who We're Looking for:

With rapidly growing dynamic business opportunities both nationally and internationally, we're looking for an Email marketer who thrives on writing strategic campaigns that generate immediate sales. The person in this position should have outstanding copywriting skills, strong business acumen and enjoy working in a team environment.

The person in this role will manage a sales-based Email calendar with an entrepreneurial mindset — treating each campaign as if they were the sole owner, driving monthly sales, and growing revenue year over year.

What You Will Be Doing: (responsibilities)

• Write and develop compelling offers (both short and long-form copy) that drive conversions
• Manage Email calendar, including selecting campaigns, maintaining calendar layout, writing copy, and analyzing and reporting results
• Identify new opportunities to increase KPIs through automation, segmentation, and A/B testing
• Use your own creative abilities and data skills to enhance and refine our proven marketing methodology
• Measure and analyze marketing campaign performance to make data-driven decisions that allow you to rapidly respond to the needs, demands, and tastes of our audience
• Test new strategies to build audiences, increase engagement and boost reach
• Coordinate and align marketing efforts with business operations to launch new training events and products

Requirements:

• Experience ideating, writing, and analyzing Email campaigns
• Proven success with Email copywriting (please submit examples with your resume)
• College Degree in Marketing, Business, Journalism or related field and/or relevant experience
• Ability to measure Email performance using analytics tools and sales reports
• Ability to articulate strategy and tell stories with data
• Ability to work independently and remotely, as well as collaboratively in a team environment

Let us know if you have experience with:

• Direct response copywriting
• Online course marketing
• Live event marketing
• Basic HTML skills a plus
• Familiarity with PowerBi, Excel, Hubspot, and Google Analytics

About PESI:

Founded in 1979, PESI is the world's leading provider of continuing education for mental health, healthcare, and rehab professionals. We work with renowned mental health advocates and New York Times best-selling authors such as: Brené Brown, Malcolm Gladwell, Bessel van der Kolk, Daniel Siegel, Tony Robbins, Taraji P. Henson, Alanis Morissette, and more, to offer powerful trainings that give clinicians techniques to help people on their healing journey.

About the Email Marketing Strategy Team:

The Email marketing team is a group of strategic thinkers who create powerful direct-response marketing materials.
Skilled pitch masters, this team of ten crafts and manages:

• Ten unique Email channels for behavioral health clinicians, rehab professionals, and healthcare workers
• Engaged Email lists that exceed 1 million names (and growing)
• The execution of creating content and copy that fuels 3000+ campaigns and 719+ million Emails annually

Perks of working for us:

• Remote or hybrid
• Generous benefits package
• Incentive plan
• 401(k) with above-market match that immediately vests
• Professional development opportunities and tuition assistance

Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.

Equal Employment Opportunity

PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.